Garage Lab

Brand identity for a new cultural centre in Alcorcón, town in southern Madrid – Spain.

In the heart of Alcorcón lies a tapestry woven with threads of history, each strand bearing the imprint of medieval artisans and their timeless craft of pottery. With reverence for this heritage, we embarked on a journey of tradition and infuse it into the brand-new hub.

Drawing inspiration from the earthy hues of clay and the curves of vessels, we crafted a vision that pays homage to the artisans who came before us.

From the vibrant logo that dance with the spirit of Alcorcón's pottery tradition to sleek branding materials that whisper tales of craftsmanship, we presented a series of visual solutions that elevate the new initiative.